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In addition to successful numerous races from February to September and topping the UCI world rankings, SD Worx are identified for racing in one of many extra vibrant kits within the Ladies’s WorldTour peloton.
That will not modified for the 2024 season because the Dutch workforce unveiled their up to date look – one other shiny, stand-out package and an evolution moderately than a revolution on their 2023 design.
Introduced collectively by package producer Specialised, the brand new SD Worx package is a barely darker, purple-heavy design for the workforce’s stars together with Demi Vollering, Lorena Wiebes, Lotte Kopecky and Marlen Reusser to put on.
The white, six-pointed cross stays on the entrance of the jersey, albeit bolder compared to the 2023 package, whereas the purple, pink, and orange fade has been swapped out for separate blocks of an identical color scheme.
Sponsor-wise, SD Worx shall be adorned by the identical manufacturers, with the title sponsor taking delight of place throughout the chest and secondary sponsors Yuzzu, Boels, Dolmans, and Finvision unfold out throughout the shoulders, chest, and shorts.
Co-sponsor ProTime, the workforce administration firm which got here on board final July, additionally options throughout the entrance of the jersey, whereas package and bike sponsor Specialised – which re-upped its deal by way of 2028 again in October – additionally options prominently.
“The shirt stands out due to the colors that circulation properly into one another. Graphically it’s a particular jersey. We’ll simply spot one another within the peloton,” stated Wiebes, who final season scored 12 wins together with levels of the Giro Donne and Tour de France Femmes.
“It is an exquisite package. The identical colors of our identify sponsor SD Worx are as soon as once more in a brand new recent look, which will increase the recognizability. I’m proud of it and look ahead to racing on this shirt,” stated former Italian champion Elena Cecchini, who’s again for a fourth season with the workforce in 2024.
The pair are joined on the dominant squad – they led the Ladies’s WorldTour with 62 wins throughout the roster in 2023 – by Tour de France Femmes champion Vollering and world champion Lotte Kopecky.
The rest of the workforce will largely stay the identical for subsequent season, with riders together with veterans Christine Majerus and Chantal van den Broek-Blaak additionally returning together with younger skills Blanka Kata Vas and Anna Shackley. Femke Gerritse is the workforce’s sole confirmed addition to date this low season with the 22-year-old becoming a member of from Parkthotel Valkenburg.
Revealing our 2024 package… 🤩Prepared to paint the 12 months 🎨#wesparksuccess pic.twitter.com/1vSisF6MjkDecember 18, 2023
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